OT (sorta) - Fall Arbitrons are in.

[Admin Steve]

Edit - I read this wrong. Updated

Just saw this for anyone that's interested.

Fall 2006

WJFK 1.1 share
WNST 0.8 share

Fall 2007

WJFK 1.1 share (ranked 20th out of 36)
WNST 0.4 share (ranked 32nd out of 36)

Now, a share is the percentage of people listening to radio at any time who are listening to JFK or NST. So 0.8 is 0.8% or 8 people in a 1000.

So NST has dropped 50% or their listeners and JFK has retained the same audience. I like NST and thought they would have done better but apparently not.

Is it the result of satellite? Most of the sports talk I listen to is on Sirius 124. (NFL Channel).

FYI, 92.3 is the highest ranked station in Baltimore with an 8.7 rating.

http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=20&RY=2007&RQ=4&MP=0&OTHER=2&MN=Baltimore&MS=MD&MR=21&12P=2255100&UP=1/14/2008&SU=CM&BPER=26.6&HPER=&OPER=&NSD=3/5/2008&CE=0

[Purpleguy]

It may have something to do with the fact that you need to wear a tinfoil hat and sit within 200 feet of the tower to pick up WNST.

Maybe people really enjoy those lame plaer's shows.

[HoustonRaven]

Just saw this for anyone that's interested.

Winter 2006

WJFK 0.8 share
WNST 0.8 share

Fall 2007

WJFK 1.1 share (ranked 20th out of 36)
WNST 0.4 share (ranked 32nd out of 36)

Now, a share is the percentage of people listening to radio at any time who are listening to JFK or NST. So 0.8 is 0.8% or 8 people in a 1000.

So. What has caused JFK to gain what looks like most of NST's listeners from last year? Or maybe they have come from WBAL whose listeners have tanked by almost 10%.

Or is it the result of satellite? Most of the sports talk I listen to is on Sirius 124. (NFL Channel).

FYI, 92.3 is the highest ranked station in Baltimore with an 8.7 rating.

Interesting, but what's the demo for those numbers?

What was WJFK's increase in? What was WBAL's decrease in? Those are important factors in considering the why angle.

[Greg]

WBAL dropped Limbaugh, which was a good move IMHO, but he does draw listeners. That hurt them, and now they have some broad in the morning from DC who has a show more like Oprah instead of news and politically oriented talk. I used to listen in the morning and I don't now.

[Admin Steve]

Houston, I read those figures incorrectly. I went back and fixed them. Sorry.

And unless you subscribe to Arbitron, they don't break down the demographic for you except to say that it is based on poeple over 12 years of age which for the Baltimore market is about 2.25M.

[Ravenswarrior19]

I was hoping WJFK's rating would drop significantly on account of Ms. Marks.

I heard somewhere that her contract was up in May. Hoping she would be headed back to Miami.

[HoustonRaven]

WBAL dropped Limbaugh, which was a good move IMHO, but he does draw listeners. That hurt them, and now that have some broad in the morning from DC who has a show more like Oprah and news and politically oriented talk. I used to listen in the morning and I don't now.

I think Chip leaving hurt them in the long run more than canning Limbaugh. His ratings in San Diego are not that good either, but he did have a following here.

[Admin Steve]

WBAL dropped Limbaugh, which was a good move IMHO, but he does draw listeners. That hurt them, and now that have some broad in the morning from DC who has a show more like Oprah and news and politically oriented talk. I used to listen in the morning and I don't now.

That is Sheri Eliker (sp). She was once the traffic gal on 'The Don And Mike Show' where she was known as Sherry Liquor.

Uselss info you have to know :)

[Greg]

Actually, Shari Elliker. I know because I actually wrote them an e-mail complaining. She is a tabloid show more interested in American Idol than serious news. I assume their next hire will be somebody who writes for Teen People.

[PurplePill]

Dropping Rush was a stupid move. Whether you like him or not, Rush draws huge numbers. And that crap they replaced him with (Sherry Elicker + C4) just blows.

I listen to WBAL from 3pm on. I love Ron Smith and the sports show at 6pm is the best one in this market in my opinion ..... but the daytime hours belong to WCBM now.

[Greg]

I actually enjoy C4. And I do love Ron Smith. Steve Davis is okay. Elliker was a horrible move.

[PurplePill]

I actually enjoy C4. And I do love Ron Smith. Steve Davis is okay. Elliker was a horrible move.

I kind of like C4 too, just not in place of Rush. Rush may be a windbag, but he's a damn entertaining windbag.

[4G63]

I listen to Ed Norris whenever I can......he just LOVES Martin O'Malley...:261695:

[JimBone]

I'd be very interested to see those numbers broken down by time ie: 6am -10 am, 10am-2pm, etc. Mike and Mike are a joke. Bob Haynie is the best daytime. Ron Smith in the afternoon is very good. Steve Davis in the evening is also good. The players shows are down right terrible.

[purplepoe]

I was the last caller on Ron Smith today.

PP

[HoustonRaven]

Love me some Ron Smith!

PP, You have had to hear Ron read some of my emails then! If you ever hear "Jay from Texas / Houston", that's me! ;)

[StingerNLG]

Ron has always been the man.

My wife actually works for Arbitron in Columbia. I doubt she would tell me anything out of legality, but I'll ask about NST and 1300.

That said, Purpleguy is right. Until Nestor figures out that more station power = more ability to hear your radio station, NST will always be down there. And that is a shame because I think they have good people. And when 1300 switches to national radio, NST is the only one still talking Baltimore.

But up here in Abingdon I almost never get them. Hell, going down 95 past the tunnels sometimes I can't get them in. They need to increase their power, period.

[HoustonRaven]

But up here in Abingdon I almost never get them. Hell, going down 95 past the tunnels sometimes I can't get them in. They need to increase their power, period.

Thats a common misconception. Stations are licensed by the FCC with so much juice and its damn near impossible to up it.

Modell will get into the HoF before any station gets approved for a boost. ;)

[Rochardrik]

I kind of like C4 too, just not in place of Rush. Rush may be a windbag, but he's a damn entertaining windbag.

The most ill informed Ill-intentioned windbag in the country:ralph: :kissass: :ralph: :229031_confused2: :liar:

[HoustonRaven]

I kind of like C4 too, just not in place of Rush. Rush may be a windbag, but he's a damn entertaining windbag.

Love me some Rush .... he shows daily why he is number 1!!!!

[Greg]

Stop the politics. There's a forum for that.


Love me some Ron Smith!
So you aren't a complete moron. <- JOKE!

WNST is 5000 watts, as is WJFK. Not only are the allowed power outputs regulated by the FCC, so is the signal direction. WNST broadcasts in a circular pattern so they reach a lot of cow pastures in northern BA country and southern PA while WJFK directs their signal toward the south more.

WNST has plenty of power, they just are restricted in which direction they can send it. If Nestor could get up to 50,000 watts like WBAL (very few stations can power up to that) and direct their signal they would.

[Galen Sevinne]

I listen to Ed Norris whenever I can......he just LOVES Martin O'Malley...:261695:

Ed Norris might be an okay guy but his show sucks...They advertise him as edgy and what not but his position is always very predictable and he uses his show as a platform to bitch and complain about the fact that he was caught with is hand in the cookie jar. The fact that his show gets such great ratings is a disgrace to balti-morons.

[PARavensJeff]

Posted in the mailbag @ http://www.dcrtv.com, DC/Baltimore TV & Radio Blog:

Monday - Friday Fall Arbitron Numbers
6p - 7p

P 18+: WBAL 4.0 Share / WHFS 1.2 Share
P 25-54: WBAL 3.2 Share / WHFS 1.7 Share
M 18+: WBAL 5.7 Share / WHFS 2.0 Share
M 18-49: WBAL 4.1 Share / WHFS 2.7 Share
M 25-54: WBAL 5.0 Share / WHFS 2.9 Share

WBAL beat CBS in every demo, all those player shows CBS radio trumpeted last August didn't do too well. I remember the stories in The Examiner & Pravda I mean Sun & CBS radio was beating their chest. That worked out real well for them!!!

[shaslers]

Edit - I read this wrong. Updated


Fall 2006

WJFK 1.1 share
WNST 0.8 share

Fall 2007

WJFK 1.1 share (ranked 20th out of 36)
WNST 0.4 share (ranked 32nd out of 36)

Now, a share is the percentage of people listening to radio at any time who are listening to JFK or NST. So 0.8 is 0.8% or 8 people in a 1000.

So NST has dropped 50% or their listeners and JFK has retained the same audience. I like NST and thought they would have done better but apparently not.

Is it the result of satellite? Most of the sports talk I listen to is on Sirius 124. (NFL Channel).

FYI, 92.3 is the highest ranked station in Baltimore with an 8.7 rating.

http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=20&RY=2007&RQ=4&MP=0&OTHER=2&MN=Baltimore&MS=MD&MR=21&12P=2255100&UP=1/14/2008&SU=CM&BPER=26.6&HPER=&OPER=&NSD=3/5/2008&CE=0


Since my work overlaps with the topic, I wanted to point out a couple things. It appears the link you've referenced is based on RATINGS not SHARE. The difference is slight, but significant. A station's RATING is expressed as a percentage of the total market (in this case, everyone 12 years and older -- all 2.2 million of us) who are listening to that station. Their SHARE is the percentage of the total radio listening audience -- a smaller base of people 12 and up -- who listen.

The reason it's significant is that RATINGS are going down for everyone in radio because we're listening less. Not so much satellite, but iPods more so from everything I read. The radio-listeners pie is shrinking. But each station should expect to hold onto the same percentage slice of that shrinking pie. That is their SHARE. If you are doing well, you will gain share (at other station's expense) even if you have less listeners than last year--because the pie is shrinking for everyone.

So if this is RATINGS data that is shrinking for WNST, that is somewhat to be expected.

Another thing has happened recently, starting in Philly. Aribtron stopped using the old fashioned paper and pencil diaries for tracking what stations we listen to. Instead, the people they survey use a "people meter" to report exact listening data, finally. The result has been that Aribitron now realizes that we flip stations a lot more than we use to report in the paper and pencil days. So everyone's percentages are more splintered than it used to be, especially if you try to zoom in and look at AQH (average quarter hour) data. In the radio business they are all scrambling for smaller slivers throughout the day. When the people meter gets to Baltimore soon, it will be eye opening.

Those who said you need to see demographics are right.

WNST is selling to males 35-54 primarily, so you need to see how they are doing in that demo, now compared to before, and in certain day parts.

[braven98]

I havent listen to am for about a year in a half....satelite

[PARavensJeff]

I haven't really listened to terrestorial radio since I got my Sirius radio last April. I listen to Sirius NFL Radio, Sirius NASCAR & Octane. I even listen @ work via the computer. Satelitte radio is tbe best, maybe Nestor should get a Sirius channel?

[StingerNLG]

I had my wife look at the thread in case she could tell me anything. :)

A couple of things.

Shaslers, first thing she said was "Damn, this guy knows radio!". And it just so happens PPM IS the department she works in. Baltimore is slated for end of year.

Admin Steve, the ranking would not have been affected by people going to satellite only because Arbitron does not yet collect data for sat yet. So there is no way to tell how many people from either station went that way. It may be shrinking for other reasons.


And my own thoughts. Houston you are right that the FCC dishes out the wattage and such, but that doesn't matter to me. The fact is I can't listen to WNST at particular times of the day because of where I am and where I drive. And a lot of times I have to deal with 1300 because I simply can't get WNST.

[shaslers]

Shaslers, first thing she said was "Damn, this guy knows radio!". And it just so happens PPM IS the department she works in. Baltimore is slated for end of year.

I'm good at turning knobs. ;)

Ask her who exactly these people are who are wiling to strap tracking devices to themselves every day? Always wondered about that.

[StingerNLG]

I'm good at turning knobs. ;)

Ask her who exactly these people are who are wiling to strap tracking devices to themselves every day? Always wondered about that.

I don't think they really know yet. She brought home a prototype once for us to test. It was like having a Ghostbusters PKE Meter strapped to your belt all day! I'll ask her though. I can't imagine your average every-day joe on the street is going to want to walk around with this thing everytime they want to listen to the radio.

[flraven]

I used to listen to Ron Smith daily when I lived up there, and do whenever I get up that way. I guess I could listen online, but I seem to forget or am doing other stuff.
Never was much for Rush. Chip Franklin was okay in the mornings, but in the mornings, I like to listen to music on WRNR. :)